One of the days of #mfw22 brought me to the pop-up store and presentation “SCELTE DI STILE” organized by @franci_chelli in order to support small brands and emerging talents of #madeinitaly segment.
High quality and a unique design always have been a sign of local production. Though, for a small local brand is not easy to be noticed in the market by professionals or a broader range of customers even when the brand has a social media presence. The key success factor here is integration between online and offline, where the sales have a chance to go beyond the brand (usually designer) the personal network.
The participating brands of this edition of “Scelte di stile” were – KEP Italia Sito Ufficiale | Caschi per l’Equitazione – La vie en rose (@lavieenrosemn) – https://carami.it • – Daniela Otea (@danielaotea) – AGAVELILLA® designer (@agavelilla) – IMAGO CASHMERE
