Scelte di Stile – MFW22

One of the days of #mfw22 brought me to the pop-up store and presentation “SCELTE DI STILE” organized by @franci_chelli in order to support small brands and emerging talents of #madeinitaly segment.

High quality and a unique design always have been a sign of local production. Though, for a small local brand is not easy to be noticed in the market by professionals or a broader range of customers even when the brand has a social media presence. The key success factor here is integration between online and offline, where the sales have a chance to go beyond the brand (usually designer) the personal network.

The participating brands of this edition of “Scelte di stile” were – KEP Italia Sito Ufficiale | Caschi per l’EquitazioneLa vie en rose (@lavieenrosemn) • – Daniela Otea (@danielaotea)AGAVELILLA® designer (@agavelilla)IMAGO CASHMERE

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